The Power of Storytelling in Scientific Communications

An understanding of the narrative arc in scientific contexts will assist in building storytelling techniques for scientists.

As part of the 2023 Science Innovation Showcase, Andi Robinson (Hijinx Marketing/Butler University) reviewed the essence of storytelling in science including an exploration of some notable examples of storytelling in science.  Also explored was the challenges in scientific communication  - including the complexity and specialization of scientific information.  An understanding of the narrative arc in scientific contexts will assist in building storytelling techniques for scientists. Additionally, case studies are presented with examples from both the public and private sector.