Translating Carbohydrate Quality Into Evidence-Based, Consumer-Relevant Approaches

Consumer confusion about carbohydrates can lead to restriction diets with low overall healthfulness. Ultimately, this project aims to help consumers select healthier choices among food sources of carbohydrates by merging the scientific evidence with consumer perspectives. NORC at the University of Chicago is conducting research to understand how consumers make decisions about the healthfulness of carbohydrate foods and descriptive terminology that makes sense to them. Research insights can be applied by health professionals communicating with consumers about carbohydrate food choices consistent with healthy diet patterns.